Slide 1Copyright © 2010 by Nelson Education Ltd. PMBA 502 - Chapter 2 Strategic Planning and the Marketing Process with Duane Weaver Slide 2 Copyright © 2010 by Nelson…

Slide 1MBA 532 Marketing Communications Strategy with Duane Weaver The Process: Advertising and Integrated Brand Promotion Slide 2 OUTLINE Introductions Course Overview:…

Slide 1BUYER BEHAVIOUR INDIVIDUAL DECISION MAKING Chp. 9 With Duane Weaver Slide 2 OUTLINE Consumers as Problem Solvers Perspectives on Individual Decision Making Stages…

Slide 1Copyright © 2010 by Nelson Education Ltd. Chapter 4 Consumer Behaviour with Duane Weaver Slide 2 Copyright © 2010 by Nelson Education Ltd. 4-2 Outline 1.Perception…

Slide 1 Week 9 LAB Advertising on the web using RICH MEDIA With Duane Weaver Slide 2 OUTLINE Trends in Online Design Storyboarding Self-Review and BLOG info Survey Slide…

Slide 1 IMC: Corporate Image and Brand Management Chapter 2 with Duane Weaver Slide 2 OUTLINE Corporate Image Roles –Consumer role –B2B role –Corporate role Promoting…

Slide 1 Personal Selling, Database Marketing, and Customer Relationship Management Chapter 12 with Duane Weaver Slide 2 Personal Selling - Retail The retail sales connection…

Slide 1 Marketing 362 Sales Skills – Video Practice with Duane Weaver Slide 2 Video Guidelines PURPOSE: to be able to observe your sales skills in action so as to develop…

Slide 1 Copyright © 2007 Pearson Education Canada5-1 WELCOME PMBA 502 TODAY TODAY (Oct. 27, 2008) : Chp. 5 Discussion Questions: P. 157, Q2 P. 196, 3a and 3b NOTE : Please…

Slide 1 Copyright © 2007 Pearson Education Canada8-1 Chapter Eight Product and Branding Strategy With Duane Weaver Slide 2 Copyright © 2007 Pearson Education Canada8-2…