Documents chp==4.ppt

CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 4.1 Building CustomerCustomer-Based Brand Equity Brand…

Marketing building brand equity

1. Rehan Ahmed Bilal Laghari 2/2/2014 4.1 2. Building Customer-Based Brand Equity Brand Elements- Brand identities – Brand elements- Names, logos, symbols, spokespeople,…

Documents The Function of Music as Propaganda: “ To agree or not to agree”

Slide 1 The Function of Music as Propaganda: “ To agree or not to agree” Slide 2 Propaganda, it’s all around us! Billboards Radio Internet Campaign speeches Commercials…

Documents The Function of Music as Propaganda:

Propaganda: The Function of Music as Propaganda: â To agree or not to agreeâ Propaganda, itâs all around us! Billboards Radio Internet Campaign speeches Commercials Magazines…