Slide 1Prentice Hall, Inc. © 20064-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 4 Environmental Scanning and Industry…
Slide 14-1 CHAPTER 4 Environmental Scanning and Industry Analysis Slide 2 4-2 Environmental Scanning Societal environment -- –Political-legal forces –Economic forces…