SUBMITTED BY: BHAGAT HARMANDEEP MBA 2A Mukesh Ambani-led Reliance Brands on has set up a joint venture with Italy's Ermenegildo Zegna Group to explore opportunities…
Lessons in who needs to pay attention to customer attrition and brand equity Does Brand Equity Matter? A publication of Sometimes customer attrition can seemingly be overcome and…
Doctoral Thesis_WMC_Bandara_WanninayakeDoctoral Thesis CONSUMER ETHNOCENTRISM AS A STRATEGIC TOOL FOR DEVELOPING DOMESTIC BRAND EQUITY IN DEVELOPING COUNTRIES ROZVOJOVÝCH