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SUBMITTED BY: BHAGAT HARMANDEEP MBA 2A Mukesh Ambani-led Reliance Brands on has set up a joint venture with Italy's Ermenegildo Zegna Group to explore opportunities…

Business Does Brand Equity Matter?

Lessons in who needs to pay attention to customer attrition and brand equity Does Brand Equity Matter? A publication of Sometimes customer attrition can seemingly be overcome and…

Documents CONSUMER ETHNOCENTRISM AS A STRATEGIC TOOL FOR DEVELOPING DOMESTIC BRAND EQUITY IN DEVELOPING...

Doctoral Thesis_WMC_Bandara_WanninayakeDoctoral Thesis CONSUMER ETHNOCENTRISM AS A STRATEGIC TOOL FOR DEVELOPING DOMESTIC BRAND EQUITY IN DEVELOPING COUNTRIES ROZVOJOVÝCH