Documents Nationalism and Patriotism Ethnocentric Tendencies

The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies Author(s): George Balabanis, Adamantios Diamantopoulos, Rene Dentiste Mueller,…

Documents CONSUMER ETHNOCENTRISM AS A STRATEGIC TOOL FOR DEVELOPING DOMESTIC BRAND EQUITY IN DEVELOPING...

Doctoral Thesis_WMC_Bandara_WanninayakeDoctoral Thesis CONSUMER ETHNOCENTRISM AS A STRATEGIC TOOL FOR DEVELOPING DOMESTIC BRAND EQUITY IN DEVELOPING COUNTRIES ROZVOJOVÝCH