1. Design research Lessons learned from the fieldSteve Baty @docbaty Meld Studios 2. Steve Baty 3. The end pointSteve Baty 4. Steve Baty 5. 1. Keep your eye open for anything…
1. ShowroomingThreat and opportunitySteve Baty@docbaty Meld Studios 2. steve baty 3. steve baty 4. shoppers1. Want immediate access2. Will buy more once in store3. Are comforted…