Showrooming Threat and opportunity Steve Baty @docbaty Meld Studios
Showrooming
Jan 16, 2015
Showrooming is the practice of visiting a physical retail space to try out a product, and then using the Web to comparison shop and purchase online. Seen as a major threat to traditional retail, showrooming is also a major opportunity.
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ShowroomingThreat and opportunity
Steve Baty@docbaty
Meld Studios
steve baty
steve baty
1. Want immediate access 2. Will buy more once in store3. Are comforted by the personal interaction4. Like the feeling of control that comes with
knowledge
shoppers
steve baty
i) Support the tactile experience people seek ii) O!er exclusive productsiii) Integrate online & o"ine retail
in store
steve baty
steve baty
steve baty
thank youSteve Baty
www.meldstudios.com.au@wearemeld
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