Influence of culture and subculture CONSUMER BEHAVIOUR By Jeetesh Kumar Culture is defines as the sum of total of learned beliefs, values, customs, that serve to direct the…

1. Influence of Culture and Subculture on Consumer Behavior 2. What is culture and subculture? CultureIt is a detailed examination of the character of the total society,…

1. Copyright © 2006 Pearson Education Canada Inc. Chapter 10 Subcultures and Consumer Behaviour Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das 2. Copyright © 2006…

Slide 1Copyright © 2006 Pearson Education Canada Inc. Chapter 10 Subcultures and Consumer Behaviour Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Slide 2 Copyright…

Slide 1Dale Ellis, Ed. D Superintendent Montgomery County Schools January 9, 2013 Slide 2   The key to understanding cultural proficiency begins with recognizing the…

Slide 1 Subcultures Slide 2 What is a Subculture? A distinct cultural group that exists as an identifiable segment within a larger, more complex society. A homogeneous segment…

CUSTOMER BEHAVIOUR Facilitator: Neels Bothma Email: [email protected] CUSTOMER BEHAVIOUR Topic 1: Introduction to customer behaviour Topic 2: Determinants of customer behaviour…

EUropean ROma MApping This project has been funded with support from the European Commission. This publication refl ects the views only of the author, and the Commission…