The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve…
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Tune in at http://33voic.es/in5sqoj Ashley Merryman's NurtureShock was on the New York Times bestseller list for six months. One of the most influential books about…
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Delivering the brand Developing the purchase experience and increasing customer satisfaction in the automotive sector Contents A key role for dealers ......................................................…