1. 5 QuestionsWe Should be Asking Ourselves … if we want to consistently win more new customers. 2. Question 1Are we clearly communicating whatmakes us different? 3. It’s…

1. StuckinNo-BrandLand? Creating a stand-out brand can be easy when you use these hot tips to set yourself apart from your competition. The Branding Success webinar will…

1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 9: Differentiation and Positioning Strategies 2. Chapter 9 Objectives After reading Chapter…

So What is Strategic Planning ? What is STRATEGY? some tricks of the trade. definition of strategy how can you get an insight. formula for a good brief Strategy brings the…

BRAND HISTORYBRAND HISTORY Forrest Mars Sr. was the son of Frank C. Mars who founded the Mars Company and invented the MilkyWay chocolate bar. After a dispute with his father…

Slide 1 Product Differentiation and Brand Positioning Rahul Vyas Rahul Vyas 1 Kotler defines differentiation as the process of adding meaningful and valued differences to…