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1. Go-To Market Strategy The Product Mentor February 2014 David R. Schoenberger 2. What Is Go-To Market Strategy? (Take 1) A coherent set of choices that align your people,…

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Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The following is intended to outline our general product direction. It is intended…

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1. When Ruth Birkin joined Etihad she stepped straight onto the up escalator taking the young airline towards its hopes and dreams. But she also stepped into a hot seat;…