ACKNOWLEDGEMENT We first of all thank ALLAH Almighty, The Greatest, for the strength and skills he instilled in us which enabled us to carry out this mammoth project in due…

1. MODULE 3 2. CLASSIFICATION OF RURAL CONSUMERS  The Affluent Group  The Middle Class  The Poor 3. WHY COMPANIES GO RURAL ???  Penetration levels of consumer…

1. INTRODUCTION Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared values such as family togetherness, to the personal values of individual enjoyment.…

1. TV Ratings Got Social: a case studyon famous turkish tv seriesMuhtesem YuzyilCem SütçüBurak PolatMarmara University, Faculty ofCommunication 2. TelevisionTèle [Greek]:…

1. Victoria sweet beer(Fresh, smooth, real, it’s all here) 2. Group RepresentativesBijayJha PGPM/2010-12/06DebadattaSahooPGPM/2010-12/11Pratim Das PGPM/2010-12/30Ruru Kumar…

TOP 10 Learning Questions for Chapter 8: Identifying Market Segments and Targets Ianne Patrick P. Santiago December 17, 2010 RBSD-Marketing Department 1. Which of the 4 levels…

1. Patrick James F. ReynosoMay 10, 2013 2. I. Demographic Segmentation (gender)II. Demographic Segmentation (income)III. Demographic Segmentation (age)IV. Demographic…

1. 07/16/14Marketing 1 Unit 5 MARKET SEGMENTATION 2. 07/16/14Marketing 2 Introduction One of the important strategic decisions a company has to make is regarding it target…

1. Market Segmentation With a large country Many different types of people - it is too difficult to create a product that will satisfy everybody, that is why we focus…

STP Analysis Segmentation Targeting Positioning Miss. Nisha Agarwal & Miss Nikita Dhoot Department of Management Studies, DKTE¶S Textiles & Engineering Institute,…