Documents Chapter 8 identifying market segments and targets ianne patrick santiago

TOP 10 Learning Questions for Chapter 8: Identifying Market Segments and Targets Ianne Patrick P. Santiago December 17, 2010 RBSD-Marketing Department 1. Which of the 4 levels…

Documents 3.01

3.01 Target Markets Having a Successful SEM Event Satisfy customer wants Interested in event Willing to pay ticket price Willing to travel to location Terms Market: The group…