Slide 1 Customer Relationship Management and Supply Chain Management 11 Slide 2 1. Identify the primary functions of both customer relationship management (CRM) and collaborative…
Slide 1 CHAPTER 11 Customer Relationship Management and Supply Chain Management Slide 2 CHAPTER OUTLINE 11.1 Defining Customer Relationship Management 11.2 Operational Customer…
Chapter 8 12 Customer Relationship Management CHAPTER Defining Customer Relationship Management Operational Customer Relationship Management Systems Analytical Customer Relationship…