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1 Defining Poverty The concept of poverty is translated into policy through a more precise set of definitions and measures. While, as argued in the Introduction, it is important…

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The Mirage of Marketing to the Bottom of the Pyramid: HOW THE PRIVATE SECTOR CAN HELP ALLEVIATE POVERTY CALIFORNIA MANAGEMENT REVIEW VOL. 49, NO. 4 SUMMER 200790 Aneel Karnani…