Slide 1 9 Marketing Research Dr. Close Slide 2 Role of Research Defined as: –“the planning, collecting, and analyzing information to improve marketing decisions.” A…
Slide 1 Building Brands Slide 2 Brand Equity Brand Equity is defined as: –Financial “asset value” of a brand –Derived from goodwill and loyalty it has built among…
Slide 1 Chapter Extension 15 Database Marketing Slide 2 Q1:What is a database marketing opportunity? Q2: How does RFM analysis classify customers? Q3: How does market-basket…