1. Data driven marke-ng Increasing campaign response rates through data driven targe3ng 2. Datalicious company history • Datalicious was…
1. > Google Analy,cs < The last 20% of features that drive 80% of the pla5orm value 2. > Short but sharp history § …
1. [ Digital Measurement ] More than just coun.ng hits 2. [ Company history ] § Datalicious was founded in 2006 § Strong…
1. > Suncorp Analy.cs < Smart data driven marke-ng 2. > Short but sharp history § Datalicious was founded late 2007 § …
1. > Smart Marke+ng < Smart data driven marke-ng 2. > Short but sharp history § Datalicious was founded late 2007 § …
1. [ Data driven marke.ng ] Reducing waste and increasing relevance through targe3ng 2. [ Quick company history ] § Datalicious…
1. > Campaign Measurement < Digital Campaign Measurement 2. > Short but sharp history § Datalicious was founded late 2007…
1. > Media a(ribu,on < When measuring the last click is just not good enough 2. > Short but sharp history Datalicious…
Slide 1Using Technology to Transform B2B Credit Service Delivery Gary Brooks, October 2013 Slide 2 Traditional role of Credit The Switch from Defender to Playmaker Objectives…