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Business A Christmas Story: Content marketing for digital success in a multicultural world

Multicultural content marketing is the most effective way for brands to engage local audiences in the international market. This is especially true for companies expanding…

Marketing Win with simple SEO processes

My presentation from last weekend's GDI SEO Training Camp about SEO processes consultants and agencies can use to improve client acquisition and retention.

Marketing 50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs

These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing will help your organization.

Marketing How to Unlock the ROI of Your Marketing With Analytics

This ebook will show you how to use the closed loop analytics you apply to your landing pages, SEO, business blogging, email marketing, lead nurturing, and social media channels…

Social Media IRCE 2014 Presentation : 10 Tips to Create SEO-Friendly Content

10 tips, plus dozens of new tactics to create SEO-friendly content. Gain expert insights and real-life examples of how adjusting creative content process can boost your effectiveness.…

Social Media Debunking Digital Strategy

Lieze Langford lays out the framework for a robust and sustainable digital strategy.

Marketing How to Use PPC Introductory Guide

Understand the fundamentals of how paid search marketing works and how it differs from organic search

Marketing Utilizing PPC

Everything you need to know about paid search and how it works.

Marketing How Social Broke PR eBook

Step by step walkthrough of an integrated campaign to help you build new audiences and grow your business.

Documents A Tactical Approach to Content Marketing

Vocus believes in the power of content marketing for businesses of all sizes across all industries. Whether we’re marketing software, plumbing or insurance, every business…