Chapter One Development of Integrated Marcom Introduction Marketing Communication is….. ‘ are messages and related media used to communicate with a market. Activities…

Slide 1UNIT E SELLING FASHION 5.02 Demonstrate the steps of a sale. Slide 2 The Steps of a Sale Approach Determining customer needs and wants Merchandise presentation Handling…

Slide 1 Learning Objectives Chapter 12: Packaging and Programming 1.Define the terms packaging and programming. 2.Explain the relationship between packaging and programming.…

Slide 1 © WMD Vertrieb GmbH 2009 Welcome to WMD - Your Partner for Workflow Management & Document Consulting Slide 2 © WMD Vertrieb GmbH 2009 www.wmd.de WMD Slide 3…

Developing and Managing Sales Sales is the life blood of an organization Sales Force Terms Personal Selling Order getting Order taking Rational buying Motives Irrational…