1. Welcome to Response Expo 2013 Presented by Educational Session Sponsor April 2-4, 2013 Hilton San Diego Bayfront 2. CMO Council & Vince Ferraro Trends, Directions…

1. Connecting All Steps in the JourneyMarch 26, 2013All rights reserved. © 2013Enhance the CustomerExperience Using BPM 2. Agenda• Introducing BPM Leader• A New Customer…

1. BIG DATAWhat ?IssuesBusiness OpportuniesHow ? 2. Definition big data consists of datasets that grow so large that they becomeawkward to work with using on-hand database…

1. The Journey to CUSTOMER- CENTRICITY How Janalakshmi, a financial inclusion service provider in India, is transforming through customer-centricity. 2. Elements of the Journey…

Interactive Marketing Transformation at 3M: Interactive Marketing Transformation @3M Wisdom of the Ancients applied to the Twitter era David Reynolds-Gooch 3M Group Manager,…