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1. Chapter 11Building a Customer-Centric Organization – Customer Relationship ManagementMcGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, All Rights Reserved 2. Learning…

Documents Chapter11_Student_PPT - CRM.ppt

Chapter 11 Building a Customer-Centric Organization – Customer Relationship Management McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, All Rights Reserved Learning…