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Business The Customer-activated Enterprise

1. IBM Institute for Business Value IBM Institute for Business Value 2. The IBM global C-suite Study draws on a decade of research with over 20,000 interviews CEOs CIOs CMOs…

Technology From Social Media to Social Business - Marketing in the 'Social Age'

1.Stefan Pfeiffer | Marketing Lead Social Business Europe January 2014From Social Media to Social Business Marketing in the 'Social Age'© 2014 IBM Corporation2.…

Business ITSMA's 2010 Marketing Leadership Forum - Highlights

1.Highlights2. Technology Marketing in the Era of the EmpoweredJosh BernoffSenior Vice President, Idea DevelopmentForrester Research(And co-author of Groundswell and soon…

Technology Agile Estimation SD Forum

1.  2. Effort estimationin agile projects Elad Sofer- Agile coach & Scrum master. Nokia Siemens networks blog -http://eladsof.blogli.co.il LinkedIn -http://www.linkedin.com/in/eladsofer…

Business Scott Neuman: The Social Business Imperative

1. The Social Business Imperative Scott Neuman Director of Marketing & Communications IBM Central & Eastern Europe© 2013 IBM Corporation 2. The IBM global C-suite…

Marketing 'The Role of Journalism in Content Marketing'

1. Role of Journalism in Content MarketingAndrew Grill Partner – Social Business, IBM @AndrewGrill© 2013 IBM Corporation 2. Role of Journalism in Content Marketing© 2013…

Sales The efficiency of a mobile sales force

1. Optimizing sales force mobility - White Paper 2. 3Optimizing movements, before, during and after they are undertaken, remains without a shadow of a doubt one of the main…

Data & Analytics Creating Single Customer View (single view of entities) with Data Virtualization (session 6 from...

© 2013 Denodo Technologies 6 Sessions Covering Key Data Integration Challenges Solved with Data Virtualization Session 6: Data Virtualization for Single Entity/Customer…

Marketing Becoming A Customer-Driven Organization

gostrata.com Becoming a Customer-Driven Organization How to Leverage Data to Increase Customer Engagement and Revenue gostrata.com Becoming a Customer-Driven Organization…

Documents Marketing Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature...

Slide 1 Marketing Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Slide 2 SELLING (one of the functions of Marketing)…