Review of Marketing Research Review of Marketing Research VoluME 6 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England Copyright © 2010 by M.E. Sharpe,…

1. The 7 Habits ofMarketing Innovationinspired byLeonardo da Vincigenius Peter Fisk works 2. 1: Apple to Zappos 2: Futures and Fusions 3: Ideas and Innovation 4: Brands and…

1. The Future of (Co) Creating ValueProfessor Irene C L Ng Professor of Marketing Science, University of Exeter Business SchoolVisiting Research Fellow, University of CambridgeAdvanced…

1. Dr. P. Namperumalsamy,MS, FAMS Chairman Emeritus World Co-Creation Day 2011 /54 2. Prof. C.K. Prahalad Graduated from Loyola, Chennai 1960 and IIM – Ahmedabad 1966 DBA…

Slide 1Future of the Shop Window Slide 2 The Concept – Interactive Shop Window Plasma screens with twitter feeds face outwards to the public Mannequins replaced by models…

1. UVA-BP-0550 This technical note was prepared by Jeanne M. Liedtka, Professor of Business Administration, and Timothy Ogilvie, CEO of Peer Insight. Copyright © 2010 by…

1. Paolo Neirotti, Politecnico di TorinoBusiness models and new value chainsfor big data 2. Big data as a source of GDP and wealth!But for which nations? 3. Big…

Slide 1 THE FUTURE OF ACADEMIC LIBRARIES ( INCLUDING THE UC S AN D IEGO L IBRARIES ) UCSD L IBRARIES M ANAGEMENT G ROUP 18 N OVEMBER 2009 Brian E. C. Schottlaender The Audrey…

Slide 1 Analytics for Customer Engagement Author - Tammo H. A. Bijmolt, Peter S. H. Leeflang, Frank Block, Maik Eisenbeiss, Bruce G. S. Hardie, Aurelie Lemmens and Peter…

Review of Marketing Research Naresh K. Malhotra Editor Review of Marketing Research VoluME 6 M.E.Sharpe Armonk, New York London, England Copyright © 2010 by M.E. Sharpe,…