1. What AreBrands Good For? MITSIoan Management Review Niraj Dawar 2. “Brands are_an — indespensible — part of modern business” 3. WHY? Attract ConsumersReduce RisksEasier…

1. What are brands good for? 2. Brands are an indispensable part of modern business 3. Brands promise to provide a clearly stated benefit 4. And sets them apart from the…

1. The brand acts likea stake in the ground, claimingterritorialrightsover its value proposition. 2. Signify quality Creates barriers to entry Serve as a competitive advantage…

1. Bisleri came up with the Aqua Green Revolution to differentiate itself from its competitors 2. People don’t buy products, they buy BRANDS 3. Strong Customer Relationships…

1. Bisleri came up with the Aqua Green Revolution to differentiate itself from its competitors 2. People don’t buy products, they buy BRANDS 3. Strong Customer Relationships…

1. What are brands good for ? 2. •Brands helps in aggregating consumers 3. Platform for building relationship with consumer 4. Brands permits companies to charge price…

1. What are brands good for? 2. Brands are an indispensable part of modern business 3. Brands promise to provide a clearly stated benefit 4. And sets them apart from the…

1. What Are Brands Good For? 2. Brands are an indispensable part of modern business. 3. Brands are very efficient at aggregating consumers. 4. Advertising and promotions…