My Confab Central 2014 talk examines content strategy from the standpoint of someone who has learned from experiences with two major airlines.

State of Content Marketing 2014 Copyright © 2014 Contently. All rights reserved. contently.com © Sewperman, Wikipedia The revolution occurred [because] the audience…

The end of us and them Wednesday, July 21, 2010 Or how to market in the post digital age Or how to market in the post digital age Wednesday, July 21, 2010 Wednesday, July…

Affinity Mapping for Personas Shakespearean Content Strategy Devin Asaro @copydev Personalization and persuasion through content @copydev CONTENT STRATEGY IS AN ANCIENT ART…

This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis.…

1. You can lead a horse to water…CMS governance: Aligning people for success1Toronto|Ottawa|Calgary|Regina|New York 2. …but you can’t make him drink Aligning people…

1. CONTENT STRATEGY AS USER EXPERIENCE DESIGN Collaboration in the Agency Environment Elena Melendy • Ogilvy & Mather BridgeTo 2014 • Brooklyn, NY • August 21,…

1. 1Harley-Davidson.comModel Year 10Content Strategy 2. Table of ContentsProject Overview…………………………………….3Role of Content Strategist……………………….4Project…

1. CONTENT MODELLING: THE ART OFDESIGNING STRUCTURED CONTENTRachel Lovinger @rlovinger & Cleve Gibbon @clevegSample slides from the workshopPhoto by EricGjerde 2. 2©2013…

1. Content Categorization & Migration: Organizing & Preserving Your Message in Website Redesign eduWEB 2011 Information Architecture Track Presented by: Amanda Vande…