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Documents Week 8- 11.08.04 Distribution and Retailing Issues.

Slide 1 week 8- 11.08.04 Distribution and Retailing Issues Slide 2 Nature of Distribution Channels: Why use marketing intermediaries?  Definition : A set of interdependent…

Documents Chapter 12Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1.....

Slide 1 Chapter 12Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes Chapter 12 Marketing Channels  1.Explain what…

Documents Key Concepts. A set of interdependent ORGANIZATIONS that ease the transfer of ownership as products....

Slide 1 Key Concepts Slide 2 A set of interdependent ORGANIZATIONS that ease the transfer of ownership as products move from producer to business user or consumer. Marketing…