Chapter 17 Consumer Behavior and Promotion Strategy McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. Types of Promotion • Promotion…

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Slide 1 Product Placement Dr. Niann-Chung Tsai Professor and Director, Professor and Director, Digital AV & Web Learning Center Shih Hsin University Slide 2 Topic &…

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