1. BRANDED ENTERTAINMENTOutline Defining branded entertainment History & development Measurement of effectiveness Golden rules for branded…
Slide 1 Product Placement Dr. Niann-Chung Tsai Professor and Director, Professor and Director, Digital AV & Web Learning Center Shih Hsin University Slide 2 Topic &…
PRODUCT PLACEMENT Adapted from Lilia Gutnik, Tom Huang, Jill Blue Lin, Ted Schmidt Strategic Computing and Communications Technology Introduction Product Placement: a promotional…
Product Placement Dr. Niann-Chung Tsai Professor and Director, Digital AV & Web Learning Center Shih Hsin University Topic & Issues Definition of Product Placement…