Documents CONSUMER BEHAVIOR 1

Schiffman, Leon G. and Leslie Lazar Kanuk (2007) 9th ed. CONSUMER BEHAVIOR PART I Chapter 1 Consumer Behavior: Its origin and strategic application Chapter 2 Consumer Research…

Documents COPYRIGHT © 2006 Thomson Learning Australia. Roger D. Blackwell Clare D’Souza Mehdi Taghian Paul....

Slide 1 COPYRIGHT © 2006 Thomson Learning Australia Slide 2 Roger D. Blackwell Clare D’Souza Mehdi Taghian Paul Miniard James Engel Consumer Behaviour Requests for permission…