1. PART IV: CONSUMER DECISION PROCESS 16-1 2. CHAPTER 16ALTERNATIVEEVALUATIONAND SELECTION16-2 3. Consumer Behavior In The News…Amazon is coming up with simpler packaging…

Slide 1foundations of Chapter M A R K E T I N G Copyright © 2003 by Nelson, a division of Thomson Canada Limited. Consumer Behaviour 8 Slide 2 Chapter Copyright © 2003…

1.Chapter Two: Situational Influences2-1 2. Chapter 2: Situational influencesPart 1: Consumer decision process 2-2 3. The next six chapters discuss the consumer decision…

1. The Consumer Decision Process Dr. Rohit Vishal Kumar Xavier Institute of Social Service From the book: “Consumer Behaviour” 10/e R.D. Blackwell, P.W. Miniard and J.N.…

1. Insight Innovation ExchangeJune 18, 2013The New Brand Relationship 2. 2 3. 1,847 Products and ServicesNorth America & Western Europe© 2013 Brand Keys, Inc. 3In 2000……

1. CHAPTER THIRTEEN Situational Influences McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc.All rights reserved. 2. Consumer Decision Process Ch. 14…

1. >  Single  Customer  View  <   Splunk:  Innova-ve  and  cost  effec-ve   way  to  build  a  single  customer  view   2. Twi4er  @datalicious  April…

1. >  Marke(ng  Analy(cs  <  Using  data  to  boost  return  on  marke1ng  investment   2. >  Short  but  sharp  history  § Datalicious  was…

1. >  Data  Driven  Marke-ng  <   Y&R  Group  Introduc/on   2. Make  data  sexy   YOU CLIENT by  turning  it  into    ac-onable  insights  July…

1. >  Data  Driven  Marke-ng  <  Momentum  Introduc-on   2. Make  data  sexy   YOU CLIENT by  turning  it  into    ac-onable  insights  July  2012…