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International Journal of Market Research Vol. 52 Issue 6 801© 2010 The Market Research Society DOI: 10.2501/S1470785310201661 The concept of engagement A systematic analysis…

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Journal of Research in Interactive Marketing The impact of brand communication on brand equity through Facebook Bruno Schivinski Dariusz Dabrowski Article information: To…

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Translating scientific value for consumers communicating brand value to scientists AllidurA PersPectives A selection of consumer health feature Articles Authored by Allidura…