Documents schiffman 01.ppt

Introduction: The Impact of the Digital Revolution on Consumer Behavior Opening Vignette Objectives of One-to-One Marketing To attain customers Sell them more products Make…

Documents PERILAKU KONSUMEN: ASAL-USUL DAN PENERAPAN STRATEGI Pertemuan I Matakuliah: Perilaku Konsumen Tahun:...

PERILAKU KONSUMEN: ASAL-USUL DAN PENERAPAN STRATEGI Pertemuan I Matakuliah : Perilaku Konsumen Tahun : 2009 Opening Vignette Objectives of One-to-One Marketing To attain…