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1. A Global PerspectivePhilip Kotler Gary Armstrong Swee Hoon Ang5Siew Meng Leong Chin Tiong TanOliver Yau Hon-Consumer Markets andMingConsumer Buyer Behavior5-1 2. Learning…

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Principles of Marketing Consumer Markets and Consumer Buyer Behavior 5 Learning Objectives After studying this chapter, you should be able to: Define the consumer market…