International Brand-Name Standardization/Adaptation Whatâs in a name? 5 Brands Name 5 brands that summarize you or your personality. Movies, music, people, sport, product,…
Affect and Cognition as Psychological Responses Affect and Cognition as Psychological Responses 1 What is Consumer Behavior? American Marketing Association (and Book) Definition:…
Rajeev Batra, Aaron Ahuvia, & Richard P. Bagozzi Brand Love Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing…