Documents Introduction to Affect and Cognition Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights...

Slide 1 Slide 2 Introduction to Affect and Cognition Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 3 Slide 3 3-3 Components…

Documents Affect and Cognition as Psychological Responses

Affect and Cognition as Psychological Responses Affect and Cognition as Psychological Responses 1 What is Consumer Behavior? American Marketing Association (and Book) Definition:…