Slide 1Understanding Consumer Attitudes on Counterfeiting and Piracy Public Awareness Campaign Edelman/ December 2009 Slide 2 A 15 MONTH (2008 – 2009) PROCESS REVEALED…
Slide 1 Chapter 12: Media Slide 2 Sources Recorded music Television Movies Magazines Internet material Videos Books Newspapers Slide 3 Theories…
Chapter 12: Media Sources Recorded music Television Movies Magazines Internet material Videos Books Newspapers Theories of Media Influence Cultivation Theory Mean World Syndrome…