Computational Advertising and the AdWords Problem Online Advertisement and the AdWords Problem Presenter Rajesh Piryani Traditional Advertising At the beginning: Traditional…
Confidential Making Data Repetitions Work for You Srinivasan H Sengamedu Komli Labs [email protected] Information Excellence Summit, February 25, 2012 Bangalore http://Informationexcellence.wordpress.com…
Slide 1 a (corny) ending Slide 2 2 Course Outcomes After this course, you should be able to answer: –How search engines work and why are some better than others –Can…
Challenges in Computational Advertising 1 A Theoretical Justification of Link Prediction Heuristics Deepayan Chakrabarti ([email protected]) Purnamrita Sarkar Andrew Moore…
Online Advertising Open lecture at Warsaw University January 7/8, 2011 Ingmar Weber Yahoo! Research Barcelona [email protected] Please interrupt me at any point! Disclaimers…
Challenges in Computational Advertising 1 Recommendation in Advertising and Social Networks Deepayan Chakrabarti ([email protected]) Conclusions Discussed two problems…
Challenges in Computational Advertising 1 Traffic Shaping to Optimize Ad Delivery Deepayan Chakrabarti Erik Vee Traffic Shaping 2 Which article summary should be picked?…
PowerPoint Presentation Measuring the Effects of Advertising: The Digital Frontier* Randall A. Lewis, Google, Inc. Justin M. Rao, Microsoft Research David Reiley, Google,…