Documents 1 Challenges in Computational Advertising Deepayan Chakrabarti ([email protected])

Challenges in Computational Advertising Conclusions Discussed three problems Estimating CTR for Content Match Combat sparsity by hierarchical smoothing Traffic Shaping for…

Documents Recommendation in Advertising and Social Networks

Challenges in Computational Advertising 1 Recommendation in Advertising and Social Networks Deepayan Chakrabarti ([email protected]) Conclusions Discussed two problems…