Documents Ppt on Client Relationship

Objectives  Understand the relationship between an advertiser and the agency  What happens after a client chooses an agency  Agency compensation – different methods…

Documents 1 Objectives, Budgeting, and Advertising Management Chapters Six and Nine.

Slide 1 1 Objectives, Budgeting, and Advertising Management Chapters Six and Nine Slide 2 2 Review: Chapter 1 Review: Chapter 1 All marketing communications should be: 2…

Documents Marketing Communication

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