Documents Kotler / Armstrong, Chapter 15 Which of the following is not an aim of advertising? 1.to persuade...

Slide 1 Kotler / Armstrong, Chapter 15 Which of the following is not an aim of advertising? 1.to persuade 2.to inform 3.to remind 4.All of the above are aims of advertising.…

Documents 1 Objectives, Budgeting, and Advertising Management Chapters Six and Nine.

Slide 1 1 Objectives, Budgeting, and Advertising Management Chapters Six and Nine Slide 2 2 Review: Chapter 1 Review: Chapter 1 All marketing communications should be: 2…

Documents Chapter 15

Chapter 15 Advertising and Public Relations Chapter 15 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON 1 Advertising Define the role of advertising in…