Documents Berman Ch 19

Chapter 19 Promotional Strategy RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS 19-* Chapter Objectives To explore the scope of retail promotion To study…

Documents 1 Chapter 6 Retail Marketing Faiza Nasir. 2 Retail Marketing Strategies Creating footfalls in the...

Chapter 6 Retail Marketing Faiza Nasir Retail Marketing Strategies Creating footfalls in the store Converting browsers into shoppers Build the Store Brand Store Positioning…