1. P2P : Different Types of Communication “ Peer-toPeer” by Dana Moore and John Hebeler (ISBN 0-07 “ Discovering P2P” by Michael Miller(ISBN 0-7821-4018-1) 2. Instant…
1. Brand Communicates…. Media Broadcast… People Perceive… Mumbai Indians V/S Kolkatta Knight Riders 2. Therefore Consultancy and Services Pvt. Ltd. 3. THE IPL OF BRANDS…
The Marketing Communication Process Overview Communication • Defined as passing of information, the exchange of ideas, or the process of establishing a commonness or…
1. ADVERTISING Communica tion Process 2. NATURE OF COMMUNICATION PROCESS Communication has been variously defined as the passing of information, the exchange of ideas, or…
1. MANAGING COMMUNICATIONS Human Behavior in Organization Professor Melvin Vitug Moraga 2. Learning Objectives To understand: The two-way communciation process Barriers…
Slide 1 Message Decisions Slide 2 Communication Advertising is, first of all, a form of communication. Communication The passing of information The exchange of ideas The…
Slide 1 Communication Response Models – Chapter 3 Slide 2 The Communications Process Slide 3 Group Exercise Slide 4 Source Sender or source of communication is the person…
Slide 1 Message Decisions Slide 2 Major Decisions in Advertising Slide 3 Communication Advertising is, first of all, a form of communication. Communication The passing of…
Communication Process. What is communication process? “Transmission of a message from a sender to a receiver in an understandable manner.” The communication process is…