IPL Of Brands-Match 1 Mumbai Indians vs Kolkatta knight riders

Brand Communicates…. Media Broadcast… People Perceive…

Mumbai Indians V/S Kolkatta Knight Riders

Therefore Consultancy and Services Pvt. Ltd.

THE IPL OF BRANDS Match:01 Mumbai Indians V/S Kolkatta Knight Riders

Match : 01

Mumbai Indians

Kolkata Knight Riders

V/S Best: Won the IPL

trophy in 6th season ( 2013)

Best: Won the IPL

trophy in 5th season ( 2012)

$9.88

$9.90

$9.92

Mumbai Indians

Kolkatta Knight Riders

Amount invested

Amount invested in mn

$67

$69

$71

$73

Mumbai Indians

Kolkatta Knight Riders

Franchise brand value

Franchise brand value in mn

Match Start 8.06PM

Match End 11.19PM

Mumbai Indians V/S Kolkatta Knight Riders

Total match Broadcast time 3hrs 25 min

Actual Match Broadcast Time 2hrs 48 min

Ad Broadcast Time 37.11 min

30 min 0 min

1hr

1hr 30 min

2 hr

2 hr 30 min

3 hr

3 hr 30 min

4.36

25.64

7.1

22.9

4.2

25.8

5.55

24.45

6.25

23.75

6.2

23.8

2.25

27.75

Time period:16thApril Source: BuzzAngles

37.11

167.89

Time in minutes

Ad Duration in min

Match Broadcast in min

Brand Wise Insertion & Duration

0%

5%

10%

15%

20%

Idea Amazon.in Set Wet Deo Blue Star Airtel Havells Fan Vodafone Aircel K-Touch Mobiles

Mentos

No Of Insertion

No Of Insertion

0%

2%

4%

6%

8%

10%

Vodafone Airtel Havells Fan K-Touch Mobiles

Amazon.in Set Wet Deo Mentos Idea Aircel Blue Star

Duration In Minutes

Duration In Minutes

Time period:16thApril Source: BuzzAngles

Category Wise Insertion & Duration

0%

5%

10%

15%

20%

25%

Durables Food & beverages

Telecom Auto Online shopping site

Telecom Products

Personal Accessories

Building Material

Entertainment Franchise

No Of Insertion No Of Insertion

0%

5%

10%

15%

20%

25%

Telecom Durables Food & beverages

Online shopping site

Auto Personal Accessories

Telecom Products

Building Material

Entertainment Franchise

Duration In Minutes Duration in Min

Time period:16thApril Source: BuzzAngles

BuzzAngles

Social Media Listening

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Understand the cognitive sentiments behind every communication

Take corrective measures and improve and enhance your communication

Communicate in the language familiar with the TA

BuzzAngles..

Mention Analytics

Brand Communicates, Media Broadcast and People Perceive. There is always a possibility of a gap between what was communicated and what was perceived. Besides tracking one’s category, competition is also crucial

Understand the media coverage and tonality

Mapping the brand in the competitive landscape

Understand the Digital PR space in more detail and the trends of business sector

To know about BuzzAngle Platform Click Here

About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

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Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.

Email: [email protected]

Vivek Kapoor Chief Operating Officer

As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.

Email: [email protected]

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