A Report on Communication strategy of Amul – the taste of india SUBMITTED TO: PROF. PRAVEEN PATIL (Marketing mgnt. IBS Pune) SUBMITTED BY: ABHINAV JAIN ASHINI MODY ANKUR…
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1. Brand ManagementStudents:Pedro Da Silva 2. Kellogg’sKellogg’s Brand● Origin: United States● Established: 1906● Founder: William K. Kellogg● WorldHeadquarters: Battle Creek, Michigan● Owner of thebrand: Kellogg Company● Chairman: James Janness● President & CEO: David Mackay● Turnover: U.S. $…
1. Media, PR and Crisis Management PRE-READING 2. These charts summarise key points covered in the Introductory Media and PR courseA quick read through willfamiliarise you…
Retail Marketing in India. “RETAIL MARKETING IN INDIA” A RESEARCH REPORT Submitted in partial fulfillment of the requirements for the post Graduate Diploma in Management…
Chapter 16 Communication mix in marketing In this chapter we will discuss: Communication and promotion process Promotional tools Developing a communication program Marketing…
Marketing Management Part A 1. What is Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services…
1. The ROI of Conversation A paper prepared by Phil OSBORNE and Robert AITKEN forPERFORMANCE MANAGEMENT: PERSPECTIVES and AGENDAS. An inter-disciplinary research colloquium…