Submitted to Submitted by Dr. Subhash Gupta. Sandeep Gupta PGDBA} 02-AIII-322 {M.B.A.+ CONTENTS Introduction Advertising Research Media Research Case Study Conclusion INTRODUCTION…

1 Statement Of Confidentiality & Non-Disclosure The recipient of this document agrees to inform its present and future employees and partners who view or have access…

1. Communication and AdvertisingBudget 2. Framework of Advertising Planning & Decision MakingSituation AnalysisMarketing Programme Integrated Mar. Com. Plan Advertising…

1. Communication Objectives & Budgeting 2. Communication Objectives Are important because they serves as a bench mark inCommunicationCommunications in b/w agencies and…

Slide 14 th Hungarian wine marketing conference Sopron, december 2003 Eugenio Pomarici Dipartimento di economia e politica agraria Università degli Studi di Napoli Federico…

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The International Journal of Multimedia & Its Applications (IJMA) Vol.7, No.2, April 2015 DOI : 10.5121/ijma.2015.7202 13 EXPLORING THE SELF-ENHANCED MECHANISM OF INTERACTIVE…

1. Informative ads 2. Persuasive ads 3. Reminder ads 4. Reinforcement ads 5. More Less 6. Less More 7. 13% to 91% 8. REACH … FREQUENCY … IMPACT … 9. Total number of…

NIKE EUROPE PERFORMANCE ANALYSIS NIKE EUROPE DASHBOARD & KEY METRICS Trong Nghia Duong Phan Doan Kieu Trang Hoang Thi Thuy Trang Khushboo Dedhia Vidhi Khanna Thuy Anh…

1. Cost effective WAY To DISSEMINATE MESSAGES 2. How to Develop & Manage Identify Target Market & Buyer Motives 3. Message Media Measurement THE 5- Ms Then, Mission…