Documents Cola Wars Continue Coke and Pepsi in 2006 by Group C

Cola Wars Continue: Coke and Pepsi in 2006 War over $66bn CSD industry lasted from 1975-mid1990s Presented by Group C: Deepika Pundir Geeta Chopra Jasmeet Bhatia Mohit Goel…

Business cola-wars-continue-coke-and-pepsi-in-2006-by-group-c

1. Economics of the US Carbonated Soft Drink(CSD) Industry• Americans consumed 23 gallons of CSDs annually in 1970• Consumption grew by 3% per year over the next 3 decades•…