1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 9: Differentiation and Positioning Strategies 2. Chapter 9 Objectives After reading Chapter…
Slide 1 Chapter 9 Objectives After reading Chapter 9, you will be able to: Define differentiation and positioning and explain why they are important elements of marketing…
Chapter 9 Objectives After reading Chapter 9, you will be able to: Define differentiation and positioning and explain why they are important elements of marketing strategy.…