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CHAPTER 2 CHARTING A COMPANY’S DIRECTION: VISION AND MISSION, OBJECTIVES, AND STRATEGY The vision we have . . . determines what we do and the opportunities we see or…

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Crafting & Executing Strategy 19e CHAPTER 2 CHARTING A COMPANYâS DIRECTION: ITS VISION, MISSION, OBJECTIVES, AND STRATEGY Grasp why it is critical for company managers…