Documents Chapter 6 Designing the Marketing Channel. Channel Design –Decisions involving either the...

Slide 1 Chapter 6 Designing the Marketing Channel Slide 2 Channel Design –Decisions involving either the development of new marketing channels where none had previously…

Documents Chapter 6 Designing the Marketing Channel. Channel Design 6 Objective 1: Decisions involving the...

Slide 1 Chapter 6 Designing the Marketing Channel Slide 2 Channel Design 6 Objective 1: Decisions involving the development of new marketing channels either where none had…

Documents Chapter 6 Designing the Marketing Channel**. 6 Major Topics for Ch. 6 1.Channel Design Paradigm (7.....

Chapter 6 Designing the Marketing Channel** 6 Major Topics for Ch. 6 Channel Design Paradigm (7 steps)** Channel Goals** Properties of Channel Tasks (Functions)** Three Dimensions…