News & Politics KPMG: Conflict Minerals and Beyond

1. Conflict minerals and beyond Part three: Optimizing the supply chain kpmg.com KPMG INTERNATIONAL 2. 03 04 11 12 Drivers of optimization How to optimize the supply chain…

Documents The Curious Case of Behavioral Backlash

999 � 2010 by JOURNAL OF CONSUMER RESEARCH, Inc. ● Vol. 37 ● April 2011 All rights reserved. 0093-5301/2011/3706-0004$10.00. DOI: 10.1086/656577 The Curious Case of…

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But even with all the hype, there are a number of challenges and obstacles brands face when trying to sell purpose or âsocial responsibilityâ to a mainstream consumer.…